To amplify, create theatre and celebreate the annual House of Arras Vintage Collection Release,we invited our target audience to a unique and exclusive dinner event at the iconic Sydney Opera House, featuring a guided wine tasting experience and bespoke performance by the Sydney Symphony Orchestra.

Dialogue was tasked with premiumising and building brand awareness of the House of Arras sparkling wine portfolio amongst key media, influencers and consumer audiences. As well as this, we aimed to access a premium consumer audience for targeted editiorial opportunities and to encourage sign-ups to the E. J. Carr Wine Club. Finally, we aimed to leverage and amplify House of Arras and Sydney Symphony Orchestra's partnership.